Programme

IV International Congress on Digitalisation and Business

Programme Thursday 11 and Friday 12 December. Live broadcast via streaming

Thursday 11 December
17:00 - 17:15. Presentation of the Congress. Dr. Mari Paz Muñoz Prieto. Dean of the Faculty of Social and Legal Sciences
17:15 - 17:45. Importance of New Technologies in Business Project Management. Professor Ariel Prado. Senior Atlassian Engineer at Zooplus.
17:45 - 18:15. Application of Artificial Intelligence in Sales Processes. Professor Jesús Blanco. CEO Drakkar Group
18:15 - 18:45. Impact of Artificial Intelligence on Business Models. Dr. Luis Miguel Garay. Director of Computer Science and Technology UNIR
18:45 - 19:15. Blockchain Technology Applied to Business. Professor Dino Leandro Etcheverry. CEO & Data Analyst - Blockchain Architecture at Fidestamp.
19:15 - 19:30. Closing of the Conference. Dr. Ricardo Reier Forradellas. Director Ávila Business School. 
 
Friday 12 December
16:00 - 16:15. Presentation II Day of the Congress. Dr. Ricardo Reier Forradellas. Director Ávila Business School. 
16:15 - 19:00. Round Table on New Technologies Applied to Business Management.
 
The following spoke:
- Dr. Ricardo Reier. MBA Master Director. Director Ávila Business School. 
- Professor Cristóbal de la Maza. Director of Research - Faculty of Economics, Business and Government University of San Sebastian, Chile. Principal Investigator CEDES.
- Doctor Thierry De Saint Pierre. Professor at Universidad San Sebastian. Director at NAVIGO.
- Dr. Carlos Hernández Ulloa. Professor at San Sebastian University. President of the Chilean Computer Science Association (SCCC).

Cryptocurrency and Asset Tokenisation Course

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