For years we have been immersed in the transition from an analogue society to a new digital society (new technologies, new business models, new forms of payment, organisation and communication). This implies disruptive changes and transformations both in the way business models are conceived and in the new structuring of jobs, giving rise to a new and exciting competitive environment. The emergence of Artificial Intelligence is changing the way companies operate, interact with customers and the way strategic decisions are made within the business. Those organisations that embrace these technologies will be able to gain a source of significant competitive advantage in the marketplace. However, this unstoppable process must be linked and understood not only as a fundamental part of business sustainability itself, but linked to any sector of activity with a profound impact on our daily lives, transforming the way we interact with technology and the world around us.
This new Digitalization and Business Conference will try to give a voice to this new digital reality, focused not only in the field of Social Sciences, but in all fields of action. The academic papers presented at this III International Conference on Digitalization and Businesswill try to provide answers to a series of key questions in today's society and in a wide range of fields of study. All attendees will be able to participate in the debates, interact with the speakers and raise their own doubts and concerns.