For decades we have been witnessing a profound transition from an analogue to a digital society. This process, driven by the incorporation of new technologies, innovative business models and disruptive forms of organisation, communication and payment, has substantially transformed the economic and social fabric. Today, we are facing a dynamic and exciting competitive environment, in which the Artificial Intelligence (AI) is the main protagonist.

The emergence of AI is radically changing the way businesses operate, interact with their customers and make strategic decisions. Organisations that are able to integrate these technologies not only achieve greater efficiency but also gain access to sustainable competitive advantages in an increasingly demanding global market. However, this development cannot be understood solely as a technological issue: it is a cross-cutting phenomenon that impacts the corporate sustainabilityThe digital world has a significant impact on the way jobs are configured and on the way society as a whole relates to the digital world.

In this context, the 4th International Conference on Digitalisation and Business: The Age of AI in Business is presented as a space for meeting and academic reflection of the highest level. Its aim is to give a voice to this new digital reality from an interdisciplinary perspective that encompasses not only the Social Sciencesbut also multiple fields of action and knowledge.

The academic papers presented at this conference will address key issues to understand the challenges and opportunities of digitalisation and AI in contemporary society. In addition, attendees will have the opportunity to actively participate in the debates, interact with renowned speakers and raise their concerns in an open and plural forum.